
If you're considering AI, focus on small, dependable improvements using tools you can explain, support, and measure. Here's where to start — and where to stop.
Bo Clifton
If you're thinking about using AI in your business, ignore the flashy tech demos for a moment. Most successful AI systems don't start with new experiences or ambitious automation. They start by quietly improving work you already do every day. If you want AI to be useful instead of distracting, here's a practical way to approach it.
You should start with workflows that are already real, already necessary, and slightly painful.
Good candidates usually include:
If the work already happens and takes time or attention, AI can help.
If the work doesn't exist yet, AI probably shouldn't be the one inventing it.
You should use:
Use these for:
Why this works:
These tools live where your documents already live. You don't need to retrain people or invent new workflows. Humans should always remain responsible for final decisions.
You should use:
Use this for:
Rule to follow:
If accuracy matters, responses should show their sources. Retrieval beats guessing every time.
You should use:
Use these for:
Important boundary:
You should automate steps, not judgment. If you can't explain the logic clearly on a small whiteboard, it's not ready to be automated.
You should build:
Tools that fit well here:
You should avoid:
Fully automated decisions in customer-facing, financial, or legal workflows. Humans should remain accountable for outcomes.
You should use:
Use this for:
Caution: AI can inspire, but humans must curate. Always review and adapt AI-generated ideas before sharing or implementing them.
Some use cases sound attractive but consistently create risk:
These systems tend to fail quietly and expensively. When they break, trust breaks with them.
If the cost of being wrong is high, AI should assist — not decide.
You should avoid abstract ROI models early on. Instead, ask:
If the benefit isn't obvious within weeks, the system is probably overbuilt or mis-scoped.
The AI systems that work best are usually invisible.
They don't impress in demos.
They don't require new roles or processes.
They quietly reduce friction in work people already understand.
If you approach AI with restraint — focusing on clarity, scope, and accountability — it becomes a practical tool instead of a recurring experiment.
If you're curious about AI but cautious about risk, that's not hesitation. That's good judgment.
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